The Columbus Blue Jackets came to us looking for a series of digital videos to help kick off the 2025-2026 season and get fans hyped. We had access to some of their biggest players, but pretty quickly it became clear the real star was Stinger.

Stinger let us push ideas further than we normally could. People are surprisingly willing to go along with just about anything, as long as there’s a guy in a mascot costume. He basically became a get-out-of-jail-free card across Columbus—and we took full advantage of it.

The videos ran across social, paid, and digital channels, and the response was exactly what we were hoping for. Fans jumped into the comments to talk about how excited they were for the new season, which is really all you could want out of work like this.